When Nelvana needed a digital extension for their wildly popular animated series, The ZhuZhus, they tapped Relish to conceptualize, design, and build something to connect with their target audience, girls aged 4 to 7.
Brand site, pet simulator
So we built a super fun brand site to house show info, character bios, videos, games, and offline activities. Then we launched an easy-to-use pet care simulator where kids can adopt, customize, and care for their very own ZhuZhu.
Kids love customization
In the Zhuniverse App they can deck out a habitat, or Wheelhouse, with all sorts of furniture and trinkets. With the latest wearables and snazzy accessories, kids can dress them up any way they like — fashionable, athletic, or downright goofy. Then for a breath of fresh air, they can take a trip to AnyTown to shop for new goodies. Visit the grooming salon for a scrub and blowdry, then try out a snazzy new hairdo.
For an extra dose of excitement take their ZhuZhu for a spin on the backyard Tube Coaster, then soar through the air to collect coins and set a new high score. Kids can also remember all the fun times by saving moments to their interactive scrapbook, then decorate it with a variety of colourful and cute stickers.