NFL Play 60

Accessible Game

Mobile

NFL PLAY 60 is the National Football League’s national youth health and wellness campaign that encourages kids to get physically active for at least 60-minutes a day.

The NFL PLAY 60 app is fitness made fun. It encourages kids to get physically active each day by competing in fun mobile games with a football twist.



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Innovative play

Developed in partnership with NFL and American Heart Association, the free app allows users to control personalized avatars in fun motion fitness games with their own physical movement using the gyroscopes, accelerometers, and touch sensors in smartphones. Kids can earn Play Points for being physically active with their device and use them to unlock cool NFL gear and customize their avatar.

Play with purpose

With the NFL Play 60 app, kids can engage in movement-based play right from their classroom or at home. Players can chase opponents down in TAG, outlast the competition in Red Light, Green Light, and go the distance in Catch — all while getting physically active.

Gets kids active

With the self check-in feature, players even earn special play points for going on a family walk, a bike ride, and playing in the park, among other fitness-focused activities.
They can also connect the PLAY 60 app with Apple Health and earn points for every step they take. Developed to meet WCAG 2.1 Level AA accessibility requirements, these activities tap into imagination and creativity, inspiring kids to play with purpose while they enjoy the fun of being a kid!

6.53

Avg session time

28k

Monthly active users

15k

Weekly sessions

29%

Day 1 retention

10%

Day 7 retention

3%

Day 30 retention

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