NFL RUSH Gameday


NFL RUSH Gameday is a fan engagement app and the first step for kids aged 6-12 to become lifelong fans of the League. An immersive interactive football experience unlike any other, kids can create avatars, play mini-games, complete real-world challenges, and watch video highlights.

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Enjoy gameday together

A highly-rated mobile app, NFL RUSH Gameday has been the key element of the NFL’s youth marketing since 2016. Originally conceived of as a game/tool to help parents introduce professional football to their children, the platform has evolved to allow families to enjoy gameday together with a companion experience that enriches the fun in new and interactive ways that simply haven’t existed before for America’s favourite sport.

More than a football game

With NFL RUSH Gameday kids can discover and follow their favorite club, customize their own NFL avatar with hundreds of creative options, play six football mini-games powered by real-world sports data, stream game-recaps and highlights, and augment selfies and family photos with NFL/Club branded stickers and filters, and more…

Weekly challenges

NFL RUSH Gameday’s Weekly Challenges also keep kids coming back every week for new, exciting football-inspired challenges. The Weekly Challenge game mode features fantastical football-inspired gameplay that kids love. Kids can knock down giant players with footballs, play against an invisible defence, dodge flaming footballs from the sky as well as nine other unique experiences.

Excellent metrics

Since its launch, the NFL has increased the scope for RUSH Gameday dramatically year after year. Each season, regular monthly content and feature updates keep things fresh. Each off-season, there has been a significant reinvestment in NFL RUSH Gameday to add more features and double down on what is resonating with our fans. These feature updates have consistently resulted in longer sessions, more engagement, and more organic installs — setting record monthly active user numbers for the app.