Blue Medora engineers and extends best-of-breed ITOA and application monitoring platforms to include every layer of the IT stack. But when it came to their digital presence, partner agency Willis Collaborative brought the Relish team in to help with the design and build of both bluemedora.com and their flagship product SelectStar (selectstar.io).
The client’s website is at the heart of its communications strategy, and as such, it’s a central component in its plans to reach new customers and fulfill its business goals. So after a thorough UX/UI audit, as well as an audit of its legacy content, Relish worked quickly to design and develop an effective and engaging website that helps showcase Blue Medora’s value to its audience and ensure the product is well positioned against its competition.
We maintained a laser focus on mobile design, but just like on every web project our team takes a holistic approach in creating fully-responsive designs from Day 1, right from wireframe to finished product. The project resulted in a robust, well architectured site and improved lead generation. We’ve since provided ongoing creative support in everything from digital advertising, email newsletters, white papers, infographics, and explainer videos.